Online brand presence

Key takeaways

• An online brand presence is the full findable record of a business — owned pages, listings, reviews and coverage together.
• AI assistants compose their answers about a business from that record, so its health now shapes how the business is described.
• Healthy means complete, current, consistent and sourced, with facts published as readable text.
• The starting point is an inventory of everywhere the business appears, then fixing the owned surfaces first.